Kiele Twarowski
Marketing + Creative Professional
Portfolio
About
👩🏼💻 Kiele is a creative and marketing professional, passionate about all things social media, content creation, creative strategy, community management, copywriting, and coffee.
☕️ With a mix of freelance, agency, and in-house creative and marketing experience, Kiele especially enjoys working with DTC brands and within the food & beverage and hospitality industries, including fast casual restaurants, full service dining, coffee shops, bars,
and beyond.
Kiele eagerly welcomes opportunities in new industries.
Select Clients + Publications
✰ Warby Parker
✰ Converse
✰ Condé Nast
✰ Mad Hippie
✰ WLDKAT
✰ New York Magazine
✰ Teen Vogue
✰ SELF Magazine
✰ LA Weekly
✰ Harper’s Bazaar
Featured in print: #girlgaze: How Girls See the World
by Amanda de Cadenet
Warby Parker x Amanda de Cadenet
New York Magazine Cover Feature
Hang On Bling Harper’s Bazaar Feature
Recent Work
✰ Creative Direction
✰ Social Media
✰ Copywriting
✰ Photography
✰ Videography
✰ Photo & Video Editing
✰ Community Management
✰ Social Listening
Social Copywriting + Content Creation
Freddy’s Frozen Custard (JRI Hospitality) - Facebook
✰ Photographed original content at restaurant locations + wrote copy for Facebook pages
✰ Created original graphic content + reactively utilized UGC during a New Restaurant Opening event
New Product Drop: Creative Direction + Social Media Strategy
House of Puff - Instagram
✰ Developed and implemented creative direction and social media strategy for a new product drop
✰ Content creation including digital photography, videography, video editing, and social copywriting
Social Copywriting + Content Creation
House of Puff - Instagram
✰ Curated social feed with sourced images, original photos, videos, and graphics
✰ Wrote copy to pair with images, carried out community management, and provided superior customer service while maintaining a relatable brand tone
Social Series for Community Engagement
House of Puff - Instagram
✰ Created a weekly social media series, Sip n Smoke, to encourage community participation and engagement on Instagram grid posts + stories
✰ Utilized Instagram stories to share interactive content asking followers questions about their preferences to collect data for further social and community management strategy
Social Copywriting + Community Management
Someburros - Twitter / X
✰ Wrote Twitter/X social media copy, meme creation, and community management for Someburros
Social Listening + Community Management
Someburros - Instagram
✰ Utilized social listening and effective community management to promote engagement while providing exceptional customer service
Restaurant Email Copywriting
JRI Hospitality - Chompie’s Restaurant, Deli, and Bakery
✰ Wrote email copy for various holiday offers at Chompie’s, a NYC-deli-inspired restaurant
Reactive Social Listening + Community Management
Someburros - Twitter/X
✰ Actively consumed social media + proactively searched for opportunities to engage with brand relevant accounts for visibility, reach, and engagement
✰ Ex.) Replying to JJ Watt (Arizona Cardinals) to promote how our Arizona-based brand was superior to our competitor
Photography + Creative Direction
Mokas Cafe: Butterscotch Frappe LTO - Digital & Print Assets
✰ Collaborated with Senior Graphic Designer on creative and art direction, including concept ideation, market research, competitor analysis, mood board creation, and shot list development
✰ Photographed and edited images for social media, digital, and print marketing collateral
Content Creation + Creative Direction
Mokas Cafe: Refresher Launch Campaign
✰ Developed campaign strategy beginning with market research, competitor analysis, product name and tagline ideation, typography + design research, mood board creation, and social media strategies
✰ Carried out creative strategy for campaign launch, including content creation and copywriting for print and digital assets, in addition to static and video social media content
Content Creation + Creative Direction
Mokas Cafe: Refresher Launch Campaign
✰ Developed + led creative concept in collaboration with Senior Graphic Designer from market research, ideation, and mood board creation
✰ Photographed, filmed, and video edited Instagram Reels for Social Media Manager for LTO launch
Content Creation + Creative Direction
Mokas Cafe: Coffee Pods
✰ Developed creative concepts for print and digital marketing collateral in collaboration with Senior Graphic Designer
✰ Photographed and edited e-commerce and social media content, including light box + lifestyle images
✰ Filmed and video edited Instagram Reels for new merchandise launch
Content Creation + Creative Direction
Mokas Cafe: Cold Brew
✰ Collaborated with Senior Graphic Designer on ideation, creative direction, & set design
✰ Photographed + filmed all digital and print campaign assets
Social Media Marketing
✰
Fast Casual &
Full Service Dining Restaurants
Someburros + Isabel’s Amor
Social Media Management + Content Creation
Event Marketing: Social Photo + Video
Isabel’s Amor
Full Service Dining
+ Tequila Bar
✰ Conceptualized, filmed, and edited a local food influencer-style reel to promote a special restaurant event and raise general brand awareness
Event Marketing: Social Photo + Video
Isabel’s Amor
Full Service Dining
+ Tequila Bar
✰ Conceptualized, filmed, and edited local food influencer-style reel to promote a limited time deal for a restaurant anniversary
✰ Photographed, filmed, and edited photo + video social content, featuring staple menu dishes, seasonal drink offerings, and promoting general brand awareness
Brand Awareness:
Social Photo + Video
Isabel’s Amor
Full Service Dining
+ Tequila Bar
Brand Awareness: Social Video Reel
Someburros
Fast Casual Dining
✰ Conceptualized, filmed, and edited on-trend Instagram Reel showcasing one restaurant location for general brand awareness
Brand Awareness: Social Video Reel
Someburros
Fast Casual Dining
✰ Conceptualized, filmed, and edited video reel to promote a seasonal catering offer
Social Media Management
Isabel’s Amor
✰ Managed Instagram and Facebook accounts for a full service dining Mexican restaurant & tequila bar
✰ Developed organic and paid social media marketing strategies across platforms
✰ Planned weekly + monthly content calendars with flexibility for social listening to post reactive + socially relevant content
✰ Created original content, utilized UGC, and curated daily social media posts
Social Media Management
Someburros
✰ Managed Instagram and Facebook accounts for a fast casual Mexican restaurant (13 locations)
✰ Developed organic and paid social media marketing strategies across platforms
✰ Planned weekly + monthly content calendars with flexibility for social listening to post reactive + socially relevant content
✰ Created original content, utilized UGC, and curated daily social media posts
Social Media Management: Memes
✰ Created relevant memes and graphic visuals for social media
